Google’s Keyword Tool

  We’ve all heard the news and seen the alert that the Google Keyword Tool will soon be replaced by the Google Keyword Planner. Google quietly made this update in the last week of August. The Keyword Tool page now redirects to a support page explaining that, “Keyword Planner has replaced Keyword Tool.” What’s new in this tool? With its … Read More

4 Ways to Reach Business Prospects With Facebook Ads

Facebook Ads Do you want more leads from Facebook? Are you wondering if Facebook ads can reach your audience? Facebook’s expanded targeting features let you serve your ads to a narrowly defined audience of prospects. In this article, you’ll discover four ways to reach business prospects with Facebook ads.   #1: Reach Facebook Group Members If you run Facebook ads, … Read More

How To Get Your Website GDPR Compliant

Image credit: Pixabay GDPR Compliant Slightly over two years since it was approved, the General Data Protection Regulation (GDPR) went into effect on the 25th of May 2018. Assuming you have an email account, you can’t possibly have missed the barrage of emails from concerned businesses seeking your consent to keep receiving their marketing materials. The goal of the GDPR … Read More

8 Questions for Assessing Your Website

Whether you’ve just completed your first website, or you’re trying to re-assess an existing site to see where it can be improved, it’s important that the questions you ask are both reflective of your brand as well as results-driven. Here are the top eight questions — with action steps — for assessing your business’s website, all with an eye lent towards leveraging … Read More

10 Free Website Usability Tools to Improve Your Customer Experience

Usability is a crucial part of running a successful website. Broken links, bad contrast, text blocks, over-complicated designs, technical clutter . . . these can spell death for both website traffic and sales conversions. The good news, however, is that these issues are enough of a problem that hundreds of tools now exist to assist with the process of properly testing a … Read More

More Brains Than Budget? Steal These $0 Marketing Strategies.

Ten years ago, Chris Dingman launched his company on the flimsiest of grounds. It’s called The Dingman Group, and it relocates professional athletes — so, say, if a guy is traded from the Miami Heat to the Cleveland Cavaliers, The Dingman Group would arrange to sell the house in Miami, pack it up, move the stuff and find a new … Read More

SEO Or PPC? That Is The Question…

Should You Spend More Time Thinking About SEO Or PPC? If you’re a business looking to start a marketing campaign, chances are you’ve seen the words SEO and PPC a million times. What the heck are they and what do they have to do with your business? Quite a bit actually. There are billions of bits of information on the … Read More

How To Get The Most Out Of Your Digital Marketing Budget: Where To Allocate & Why

Digital Marketing Budget Allocating your digital marketing budget is an eternal struggle for brands and marketing professionals. The some ways to spend your money are seemingly endless, and the stakes are high. Over-allocate to the wrong channel and you can blow most of your budget on a marketing tactic that doesn’t generate results. Under-fund a high-performing channel and you’ll miss … Read More

24 Hours to Improving Reputation And Reviews

Your brand’s reputation has a huge influence on how successful you can be If people think negative things or don’t think much of anything when they see your brand, it’s going to affect how well you can do. Reputation management helps you to boost your reputation, making sure that people only have good things to say about you. Several factors … Read More