Freelance and start-up marketing businesses need to be able to scale quickly to grow and respond well to clients’ needs. However, a small business with a small staff may not be able to keep up with the work or give every detail the attention it deserves. For that reason, many find it useful and cost-effective to outsource search engine optimization (SEO) projects to a white label reseller. To understand the benefits, it’s important to have an idea of all that goes into the process and how a white label reseller works.
What Is SEO?
When content marketers talk about search engine optimization, they’re mainly talking about Google SEO, since Google is the number one search engine in the world, performing more than three-quarters of all searches. Businesses want their websites to show up at the top of search results when customers Google their business, service, or product, and there are a lot of steps involved in making Google recognize and prioritize a site. Before Google trusts a site enough to rank it highly, it considers the indexed age of the site, the authority of the site, and the content. Two of the most important things that SEO professionals do are to build a site’s authority and to help the site owner manage the content.
Local vs. National Strategies
One strategy that works well for local and national businesses alike is Local SEO. That means getting a site to rank highly when customers are searching for a business or service near them or in a particular location. Some of the specific strategies include getting a site listed in multiple online business directories, collecting and managing online customer reviews, and promoting localized content on the website.
Nationwide SEO may begin by extending local campaigns into multiple regions. But, at the national level, the content and quality of a website are even more important. Web pages need to have unique, well-written, and useful content, and they also need to feature well-chosen keywords at the right level of competitiveness. SEO professionals help clients find the best keywords to rank for in different regions, but since these targets are always changing, the process of evaluating, choosing, and promoting keywords must be ongoing.
Businesses can get their websites to show up at the top of search results with paid ads, and this can lead to conversions. However, paid ads account for only a small percentage of traffic to a site, most of which is driven by natural, or organic, results. While paid search ads are simple to implement, the real results come from the detailed and ongoing strategies marketers use to boost a website’s authority and natural ranking.
White Label Reseller
Marketing freelancers and start-ups who are just getting into the business can benefit from outsourcing SEO to a white label reseller. This means that they can purchase SEO services and re-brand those services as their own. This helps to build a small marketing company’s reputation and expand the services they’re able to provide for clients, and it allows the marketing company or freelancer to focus on other aspects of the business.
The key to the successful outsourcing of any service is finding a reputable white label reseller and communicating expectations clearly. To learn more about how SEO works and how it can help you or your clients, click here for a free audit with actionable insights to boost your site’s ranking.