On The Maps Teams Up With The Shade Tree For Women Empowerment

On The Maps Teams Up With The Shade Tree For Women Empowerment

The Project Aims to Teach Career Development and Entrepreneurship while Empowering the Minds of Homeless Women and Domestic Abuse Victims.

On The Maps (OTM), a Las Vegas digital marketing company has launched a joint campaign with The Shade Tree to help homeless women throughout the state of Nevada. The joint project is primarily aimed at homeless women and sufferers of abusive relationships. Its mission statement is to offer women the tools and confidence needed to regain financial independence. In turn, this will help them to break free from their current and past problems.

Homeless in Las Vegas

For all its glitz and glamor, the city’s homelessness figures are well publicized. While it is an issue that affects both sexes, women in the area are particularly vulnerable to falling into dangerous situations. For many, the escape routes seem blocked off. The new movement endeavors to change that for hundreds of unfortunate women in the area.

Run by a passionate team of business marketing experts, the firm has cited the campaign as a chance to give back to the community while supporting the women that have found themselves in a relationship controlled by abuse and/or poverty. “The opportunity to work with The Shade Tree team’s experienced care providers has been a delight for our team,” says Director of OTM, Karina Singer.

On The Maps – OTM

OTM’s pride in delivering great results in the world of digital marketing saw the company named as one of the top agencies of 2017 by Clutch. That commitment to serve people with a fresh approach to innovation and client care should translate well into the new project.   

The Shade Tree

Meanwhile, The Shade Tree provides emergency shelter as well asEmpower Women

temporary shelter for families and women. The company already runs a Workforce Readiness Program, along with a Life Skills venture. Powered by the passion and digital integrity of OTM, the new campaign will provide life-changing lessons to many people.   

The Work

In an increasingly digital world, the marketing team’s input ensures a level of relevance that is sure to benefit everyone involved. The fact that the two companies have announced desires to work closely in a bid to offer a campaign that improves lives from all angles is key. It shows a level of commitment that communities in Vegas should get excited about.

The campaign will consist of various workshops aimed to inspire and educate women that need support on the road to recovery. Moreover, the project promises to help the women find employment opportunities. This is a huge step to help them regain a sense of control over their finances and lifestyles. The mid-term future of the movement will also include training in a realm of useful and practical skills-related fields.   

The Future

Going forward, the two companies aim to extend their support to other demographics within the local community. Amongst other initiatives, several volunteer schemes aimed to teach people how to start and run their own businesses are in the works.   

For the immediate future, though, OTM and The Shade Tree will focus primarily on the women now trapped in a place of destitution.  


On The Maps Digital Marketing is a full-service Digital Marketing Company helping businesses reach their goals with essential digital marketing tools. They help businesses build a better and stronger online presence with reputation management, social marketing, responsive websites, review generation, and listings management, and software and services that will make it easier for customers to find and trust your business online while saving you precious resources like time and money.


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