PAY PER CLICK STRATEGIES AND UPDATES FOR OCTOBER 2018

pay per click strategies

Pay Per Click Strategies and Updates for October 2018 Can’t decide whether to display your ad on Instagram Feed or Stories? Here’s a great research article on which type of ad perform better on Instagram Feed & Stories. From now on, you will be able to use smart bidding for search partners sites as well Instagram stories Ads is proving … Read More

Google’s Keyword Tool

  We’ve all heard the news and seen the alert that the Google Keyword Tool will soon be replaced by the Google Keyword Planner. Google quietly made this update in the last week of August. The Keyword Tool page now redirects to a support page explaining that, “Keyword Planner has replaced Keyword Tool.” What’s new in this tool? With its … Read More

How Much You Should Spend on Pay Per Click Advertising

A Step-by-Step Guide to Calculating a Profitable AdWords Budget Now more than ever, companies are turning to online advertising to attract new business. But if you’re just starting out, knowing how much to spend can be a little unclear. That is why I have put together this easy guide to help you calculate a PPC Adwords budget. The guide (tailored … Read More

Join us for Google Business Partners Connect – Healthcare

Learn from Google experts what it takes to be #1. Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web. This month we are focusing on the healthcare industry and how to get in front of more patients who are searching … Read More

Google’s Keyword Tool

Google’s Keyword Tool We’ve all heard the news and seen the alert that the Google Keyword Tool will soon be replaced by the Google Keyword Planner. Google quietly made this update in the last week of August. The Keyword Tool page now redirects to a support page explaining that, “Keyword Planner has replaced Keyword Tool.” What’s new in this tool? … Read More

Google rolls out Campaign Groups in AdWords

Reporting feature makes it easier to monitor performance across multiple campaigns. Campaign Groups A few weeks ago, we reported that Google appeared to be testing or slowly starting to roll out a new AdWords feature called Campaign Groups. On Tuesday, Google officially announced the release of Campaign Groups, which lets advertisers group campaigns with common targets to monitor performance against those goals. … Read More